First Light Holiday Celebration 2021
About First Light
For decades Brookline has celebrated “First Light Holiday Celebration.” Prior to the pandemic, this family-friendly event was hosted in our business districts from 5:00 to 8:00 PM to usher in the winter holidays. Individuals and families visited 50 businesses where they enjoyed live entertainment, got giveaways, and sampled food.
Last year we could not gather in businesses due to health concerns. The Chamber moved First Light to an online platform. Businesses provided listings of their offerings with links that remained for one week on the Chamber’s stand-alone website and brought visitors virtually to each business where entertainment, promotions, and fun activities were offered. The website included a timeline, interactive map, business listings, and information about sponsors.
This year, though many are vaccinated, young school age children are not, and comfort levels vary. We’re hosting a hybrid of online, in-business in-person, and outdoor community gathering.
Participating businesses are responsible for developing their own programming. Hosts must register and fill out the host registration form by the November 1st deadline.
Are you a Brookline performance group or entertainer? Would you like to participate in First Light but you're not sure where? Fill out this spreadsheet with your information to be matched with a host business!
Window Decorating Contest
Deadline: Tuesday, November 16th
Take a selfie at your favorite business' decorated window
Post on Instagram, Twitter, or Facebook and tag the business and use #FirstLightBrookline
Blog feature on Discover Brookline
Recognition on the Chamber's Social Media pages
Gifts cards! Including a facial at Dream Spa Medical in Coolidge Corner
Would your business like to contribute a gift card for the Window Decorating Contest?
We'll advertise your business here. Just contact: Debbie@Brookline Chamber.com by Friday, October 22nd, or send the gift card to: Brookline Chamber of Commerce, 251 Harvard Street, #1, Brookline, MA 024446
Options for Business Participation (something for everyone!):
Online offering (like last year)
Online offering and host in person at your business
Online and represent your business at a table at the outdoor gathering
Online, host in person at your business, and presence at the outdoor gathering
$2,500 – First Light Leader
50 words about your business on First Light registration page
50 words about your business on First Light website
Featured on Discover Brookline blog post about First Light
All sponsor benefits included in First Light Friend - First Light Promoter
$1,500 – First Light Promoter
Logo on Town Kiosk poster
All sponsor benefits included in First Light Friend - First Light Fan
$750 – First Light Fan
Logo on promotional materials for First Light, including Posters in businesses,Soofa signs, e-newsletters, promotional graphics
Tagged in social media: Instagram, LinkedIn, Facebook, and Twitter
All sponsor benefits included in First Light Friend
$200 – First Light Friend
Logo on First Light registration page of the Chamber Website
Logo on the First Light website
Free Host Registration at any level
First Light is a free community event, where everyone is welcome.
First Light 2020: 1,000 total website sessions on the First Light website, with 741 unique visitors.
Benefits from Chamber’s social media marketing as well as cross promotions from other participating businesses.
Each participating business gets a marketing kit with graphics and language to share.