Enjoy networking and sandwiches from Brick Wall Kitchen!

Learn how to use reports and analytics to evaluate your marketing campaigns.
 
Metrics are magic. Have you wondered how to use reports and analytics of digital marketing to give you the insight and key information you need to succeed?
 
This seminar will take you step-by-step to access data generated by key online marketing tools – and give you tips on how to use it.
 
You’ll learn how open and click-through reports reveal:

- Which of your products/services are hot, which are not, and how to test for best results. Out of a field of everyone, you'll discover who is interested in what topics. (You'll improve your time management.) You'll learn which calls-to-action/messaging actually works. We'll discuss the best times, days and ways to get the response you want.

- How evaluating event registration and survey response patterns can help improve your next campaign by leaps and bounds.
 
- How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want
 
- How research, setting goals, monitoring campaign results and applying lessons learned will continually improve your results!