Immerse yourself in an environment focused on helping you succeed. Engage with faculty who shape the future of business. Grow your network and build the community of your dreams. The Brookline Chamber of Commerce has brought together experts who will help to create a customized approach for your business in a 13-week program.
 

Two participants per organization are strongly encouraged to apply.

Join an intimate cohort of Brookline and Brighton business people for hands-on virtual workshops, facilitated by distinguished Boston University and Boston College faculty, specializing in marketing, public relations, and cyber security. 

 

Limited seats are available for this exclusive no-cost opportunity. Acceptance into the program includes 20 interactive virtual workshops and five office hour consultations. 

Important Dates

 

Info Session: A course overview with instructors and Chamber Staff, 2/15,
View the Info Session here
Zoom Passcode: 9X#q^jY$
 

Application Deadline: Wednesday, February 23 by 5:00 PM.  

 

Application Status Notification Date: Thursday, February 24.

 

Courses Begin: Monday, February 28th
 

Not Applying? Nominate Your Favorite Business

If you're not applying, but know of a business that would benefit, contact: Debbie@BrooklineChamber.com with the business name, contact person, their email, phone number, and a few sentences about why they should be considered for the program
 

Courses

 

Course 1: Cybersecurity, Joanna Baltes

The Cybersecurity Workshop is a four-part series designed for small businesses to create awareness about the most common cyber threats, introduce the concepts of privacy and data security, and teach practical steps to apply appropriate security and use procedures to reduce cyber risks and uphold customer and employee expectations with respect to their personal information. 

Course 2: Begin Your Best Branding, Patricia Hambrick

In Begin your best Branding?, Patricia will help you apply best practices in branding to your own company through workshops and application models. 

 

Course 3: Tell Your Story so Others Will Listen, Sue Jung Grant

Develop a storytelling strategy that moves people using traditional and digital media to create compelling communications.

 

Course 4: Creating a Digital Experience, Kim Donlan

Create an extensive digital experience for your customers ? learn the shortcuts to finding and keeping your best customers online.

 

Course 5: Attract Customers with Best Marketing Practices and PR, Sue Jung Grant and Amy Shanler

Part One: learn to analyze market challenges and opportunities to implement a successful and sustainable marketing mix, and to cultivate customer intimacy. 

 

Part Two: in this two-part workshop focused on public relations, you will learn the secrets to social media success and how to tap into the power of reporters and influencers to reach more people.

 

Faculty
 

Joanna Baltes - Joanna Baltes is an Adjunct Professor for the M.S. Cybersecurity Policy and Governance Program, and a member of the Business Advisory Council for the Cyber and National Security Programs at Boston College?s Woods College.   Joanna?s last position with the Department of Justice was the Chief of Staff to the FBI Deputy Director where she was involved in the day-to-day administration of 35,000 employees and an $8 billion annual budget. 

 

 Learn More

 

Patricia Hambrick

 

Patricia Hambrick began teaching marketing and branding to MBA students at Boston University after running marketing organizations for companies such as Reebok, L'Oreal and many others. She is known as an expert on Branding, having created unique brand positionings for large companies as well as start ups and early stage such as Bag Borrow or Steal, in what the NYT called Netflix for high end handbags. 

 

You can learn more about her on Linked In and at hambrickgroup.com.

 

Sue Jung Grant

 

With two decades of experience teaching at multiple levels: undergraduate, masters, MBA, PhD, and executive. Sue supports students, leaders and teams in their understanding of marketing strategy, growth and the consumer connection. Her research, which has been published in top-tier journals, investigates consumers' social and cognitive psychological processes in persuasive communications. As a marketing professor at BU's Questrom School of Business, Sue has led curriculum innovation, introducing new courses, new techniques and new programs. She earned a PhD in consumer psychology and an MBA from the Kellogg School of Management and a bachelor's in English literature from the University of Pennsylvania.

 

Learn More

Kim Donlan
 

Kim Donlan is a Marketing Lecturer at Boston University and CEO of RedSwan5, an agency pioneering a new framework for creating unique messaging and digital strategies that create exceptional customer experiences.

 

Learn More

 

Amy Shanler

Amy Pavel Shanler has 25 years of experience managing communications activities for multiple organizations and industries, including retail, technology, business, health care, and entertainment. Most recently, she has been co-directing the award-winning PRLab at Boston University, the nation?s longest-running, student-led public relations agency, named "Best Training/Education Program" by PR Newss Agency Elite awards in 2018.

Previously, Amy was director of public and media relations for Royal Philips in North America, and director of PR strategies and community relations for the office products giant Staples.

 

Learn More

 

Course Schedule:

 

Module 1: Cybersecurity

Instructor: Joanna Baltes, Adjunct Professor Boston College

 

Week 1

Monday, February 28th, 8:30-10:00 AM

Friday, March 4th, 8:30-10:00 AM

Office hours: Friday, March 4th: 12:00-1:00 PM

 

Week 2

Monday, March 7th, 8:30-10:00 AM

Friday, March 11th, 8:30-10:00 AM

Office hours: Friday, March 11th: 12:00-1:00 PM

 

Module 2: Begin Your Best Branding

Instructor: Patricia Hambrick, Master Lecturer at Boston University, Questrom School of Business

 

Week 3

Monday, March 14th, 8:30-10:00 AM

Friday, March 18th, 8:30-10:00 AM

Office hours: Friday, March 18th: 12:00-1:00 PM

 

Week 4

Monday, March 21st, 8:30-10:00 AM

Friday, March 25th, 8:30-10:00 AM

Office hours: Friday, March 25th, 12:00-1:00 PM

 

Week 5

BREAK

 

Module 3: Tell Your Story so Others Will Listen

Instructor: Sue Jung Grant, Clinical Associate Professor at Boston University Questrom School of Business

 

Week 6

Monday, April 4th, 8:30-10:00 AM

Friday, April 8th, 8:30-10:00 AM

Office hours: Friday, April 8th, 12:00-1:00 PM

 

Week 7

Monday, April 11th, 8:30-10:00 AM

Friday, April 15th, 8:30-10:00 AM

Office hours: Friday, April 15th, 12:00-1:00 PM

 

Week 8

BREAK

 

Module 4: Creating a Digital Experience

Instructor: Kim Donlan, Professor of Marketing, Boston University

 

Week 9

Monday, April 25th, 8:30-10:00 AM

Friday, April 29th, 8:30-10:00 AM

Office Hours: Friday, April 29th, 12:00-1:00 PM

 

Week 10

Monday, May 2nd, 8:30-10:00 AM

Friday, May 6th, 8:30-10:00 AM

Office Hours: Friday, May 6th, 12:00-1:00 PM

 

Week 11

BREAK

 

Module 5: Attract Customers with Best Marketing and PR Practices

Instructors: Sue Jung Grant, Clinical Associate Professor at Boston University Questrom School of Business

 

and Amy Shanlen, Associate Professor of Public Relations, PRLab Co-Director

 

Week 12

Monday, May 16th, 8:30-10:00 AM

Friday, May 20th, 8:30-10:00 AM

Office Hours: Friday, May 20th, 12:00-1:00 PM

 

Week 13 - Different Schedule

Tuesday, May 24th, 8:30-10:00 AM

Thursday, May 26th, 8:30-10:00 AM

Office Hours: Thursday, May 26th: 11:00-12:00 PM

 

Graduation: Wednesday, June 1, 1:00-3:00